Brewery Planning: Important First Steps
September 12, 2011
As I relax on my couch getting ready for my first day of the new work schedule at the brewery, I have spent my time thinking about the kinds of planning I’ll need to do if I’m really serious about opening a brewery. The types of beer, brewery philosophy, brewpub or production brewery, name/logo/marketing, etc. Hell, even just deciding what city/region to do it in hasn’t been concrete in my mind yet.
Obviously the first important step is figuring out where to do it. Most of the ensuing decisions and variables stem from that decision. Despite my understanding that it’s best to leave New York state to start a business, I honestly don’t see myself leaving. Besides, the demand for craft beer in upstate New York is strong and growing, and it’s a market that still has serious potential. I think I’d actually lean most toward Rochester as I know the area, I know people in the industry in the area, the craft beer community is very thirsty and is a close-knit group that is very supportive, and I know someone there is serious about starting a brewery and wants someone else to do the brewing.
So that’s my current thought process. I loved Rochester’s craft beer scene while I was out there and think it will be ripe for expansion over the next several years. Between Rohrbach, Custom Brewcrafters, Three Heads Brewing, and the new ROC Brewing (that I don’t know much about at this point), they have a very close and mutually supportive craft brewing industry. I think the city could seriously support several more breweries.